Inside AquaIntel

In the water utility sector, data-driven sales strategies are shifting how vendors identify opportunities, qualify pursuits, engage stakeholders, and articulate value. This article examines five key strategies – from predictive opportunity spotting to intelligence-driven account planning – that are boosting win rates and forging stronger utility partnerships through evidence-based, proactive engagement.

Discover how AI, digital twins, and predictive analytics are transforming U.S. water utility management, reducing failures, enhancing performance, and enabling circular economies.

Lima Municipal Water, a small rural utility in Pennsylvania, turned a looming infrastructure crisis into a success story by securing $4.2 million for a new filtration system – with over 65% in grants. By leveraging data, exploring every funding avenue, and forging key partnerships, Lima minimized rate hikes and modernized its water system, offering a model for other small utilities.

Solution providers in the U.S. water sector face long sales cycles, high costs, and fragmented markets – but digital intelligence platforms are changing the game. This analysis quantifies the ROI of water utility intelligence tools with up-to-date data, showing how they accelerate sales, boost win rates, and drive strategic value for both vendors and utilities.

America faces a $620 billion water infrastructure investment gap by 2043, with aging systems causing 260,000 water main breaks annually. While the Bipartisan Infrastructure Law provides $50 billion in funding, it falls short of meeting total needs. Data intelligence and AI-driven predictive analytics offer promising solutions, potentially reducing maintenance costs by 20% and extending critical asset lifespans. Discover how utilities are leveraging these technologies to transform from reactive to proactive infrastructure management.

Small water utilities face unique funding challenges, but with the right approach, they can access millions in infrastructure dollars. Recent federal initiatives have created unprecedented opportunities, with the Infrastructure Investment and Jobs Act providing $11.7 billion through Clean Water State Revolving Funds and USDA offering specialized programs for communities under 10,000 residents. Discover proven strategies—from regional collaboration to technology tools—that help small systems secure critical funding while keeping rates affordable.