Find the right distributors — before you sign the wrong ones
Not directories. Not guesswork. Channel intelligence based on how utilities actually buy.
150 possible distributors→35 confident targets
ABC Water Solutions
Coverage: TX, OK, LA
Channel Fit Score
82
/ 100
✓ Strong Fit
30-minute working session — no sales pitch
Most OEMs don't fail in North America because of product.
They fail because of channel mistakes.
Common failure modes we see repeatedly:
- Signing distributors who say they sell to utilities - but don't
- Being buried as line item #47 in a rep's catalog
- Overlapping territories that create channel conflict
- Wasting 6-12 months on inactive or OEM-locked partners
- Approaching distributors with specs instead of economics + motion clarity
Buying a list doesn't solve this.
You need channel intelligence.
What AquaIntel Does
We turn channel selection into a disciplined, data-driven decision
We help OEMs answer five critical questions before signing partners:
6 Steps to the Right Partners
Channel-Ready Translation
We translate your product into distributor language — categories, buyer personas, deal sizes, and selling motion.
Build Distributor Universe
We mine AWWA lists, bid logs, utility vendor lists, and rep line cards to find who actually sells to your target utilities.
Score & Rank
Every distributor scored on utility penetration, line compatibility, coverage quality, technical capability, and conflict risk.
Territory Strategy
We design optimal coverage — fewer, stronger US partners and province-by-province Canadian reps.
Engagement Kit
Personalized outreach emails, line-card inserts, talk tracks, and economics framing that gets replies.
Utility Pull
OptionalIdentify 20-30 utilities already buying from target distributors to create reverse demand.
Most OEMs pitch distributors with specs. Distributors decide based on margin, motion, and effort.
What You Get
Concrete outputs in 3–4 weeks
CSV: Top 30–60 Distributors / Reps
Company | HQ | Coverage | Why Fit | Risk Flags | Score
Territory Coverage Map
Visual map for US + Canada with coverage zones
Outreach Email Templates
Personalized sequences that get responses
Distributor Pitch One-Pager
Catalog-ready insert for your product
Exclusivity Recommendations
Recommended exclusivity / non-exclusivity model
Why AquaIntel Is Different
We don't help you find more distributors.
We help you find the right ones.
Who This Is For
Water & wastewater OEMs
Entering the US or Canada
Treatment technology companies
Expanding regionally
Equipment manufacturers
Fixing broken channels
PE-backed platforms
Rationalizing distributor networks