Utility org charts don't show how decisions are made
We reconstruct the real decision graph: board approvals, budget paths, operators, clerks, and spec-writing influencers—so your team sells with context.
No paid databases. No guesswork. Every contact has a source trail.
| Name | Role | Confidence |
|---|---|---|
| Sarah Mitchell | Billing Manager | High |
| James Rodriguez | General Manager | High |
| Linda Chen | IT Director | Medium |
| Robert Thompson | Board President | High |
Sarah Mitchell
Billing Manager
James Rodriguez
General Manager
Linda Chen
IT Director
+1 more contact
Utility fragmentation kills outbound. Not product-market fit.
Small utilities rarely publish clean org charts.
"Contact Us" pages are outdated; CCRs/minutes hide the real decision-makers.
SDRs waste hours chasing generic inboxes.
Even when you find a name, you don't know who matters for your category (billing vs AMI vs rehab).
"Your team shouldn't spend 30 minutes per account just to find a billing manager."
Contact Intelligence is a dataset, not a dashboard.
People, not just phones
- Staff + board members
- Normalized roles across utilities
- Deduped identities
Verifiable
- Source file + source excerpt
- Last verified date
- Confidence score with explainable components
Sales-prioritized
- Vendor-fit scoring per category
- "Best contact" flags
- Rep priority tiering for your GTM
Deliverables you can hand directly to SDRs
From messy PDFs to a clean call list
You provide the utility corpus
Website pages + PDFs (NotebookLM or local folder)
AquaIntel extracts contacts
Staff, board, clerks, billing, ops, IT
We score + prioritize
Confidence + vendor-fit + rep priority
You import + sell
HubSpot-ready, plus org chart visuals
No browsing required if you already have the utility files.
Sample output (what your reps actually see)
| Utility | Name | Role | Phone | Best Contact | Confidence | |
|---|---|---|---|---|---|---|
| Riverdale WD | Sarah Mitchell | Billing Manager | s.mitchell@... | (555) 123-**** | Billing | High |
| Riverdale WD | James Rodriguez | General Manager | j.rodriguez@... | (555) 234-**** | All | High |
| Oak Valley MWD | Linda Chen | IT Director | l.chen@... | — | AMI, Digital | Medium |
| Oak Valley MWD | Michael Torres | Ops Supervisor | m.torres@... | (555) 345-**** | Treatment | High |
| Pine Creek CSD | Karen Williams | Clerk/Treasurer | clerk@... | (555) 456-**** | Billing | High |
| Pine Creek CSD | Robert Thompson | Board President | — | (555) 567-**** | Treatment | Medium |
| Sunset Hills WD | Patricia Davis | Finance Director | p.davis@... | (555) 678-**** | Billing | High |
| Sunset Hills WD | David Anderson | Public Works Dir | d.anderson@... | — | AMI | Medium |
| Mountain View WD | Jennifer Lee | Customer Service Mgr | j.lee@... | (555) 789-**** | Billing | High |
| Mountain View WD | Christopher Brown | IT Manager | c.brown@... | (555) 890-**** | Digital | High |
One dataset. Different "best contacts" for different vendors.
| Vendor Category | Best contact usually is… |
|---|---|
| Billing / CIS / Payments | Billing/Finance, Customer Service, Clerk, GM |
| AMI / Metering | Ops/Public Works, IT, GM |
| Treatment / Chemicals | Ops, GM, Board |
| SCADA / Digital | IT, Ops, GM |
| Pipeline / Rehab | Ops, GM, Board, Clerk |
Billing / CIS / Payments
Billing/Finance, Customer Service, Clerk, GM
AMI / Metering
Ops/Public Works, IT, GM
Treatment / Chemicals
Ops, GM, Board
SCADA / Digital
IT, Ops, GM
Pipeline / Rehab
Ops, GM, Board, Clerk
Same utility. Different buyer. We compute it per category.
Selling to utilities isn't about contacts. It's about navigating stakeholders.
Most utilities don't have clean org charts. Authority, budget, and influence are split across staff, board, and external advisors—making it hard for sales teams to know who actually decides.
Why utility org structures break traditional outbound
Decision power is fragmented
- Board approves contracts
- Managers recommend vendors
- Finance controls timing and payments
Budget ≠ operations
- The person who needs your product often doesn't own the budget
- The budget owner may not feel the operational pain
Influence lives outside the org
- Engineers, solicitors, and consultants shape specs and vendor shortlists
- They rarely appear in CRM data
Titles are misleading
- "Clerk" may run billing
- "Manager" may not sign anything
- Board officers rotate annually
Without stakeholder context, reps either email the wrong person—or stop too early.
AquaIntel maps people, roles, authority, and influence
Stakeholder role classification
- Decision-maker
- Budget holder
- Operational owner
- Influencer / spec writer
- Governance / approval
Vendor-specific relevance
- Billing ≠ AMI ≠ Construction ≠ Digital
- "Best contact" changes by category
Org charts that reflect reality
- Board oversight
- Staff execution
- External advisors
Multi-threading made obvious
- Who to start with
- Who to loop in
- Who closes the deal
From contact lists to decision navigation
Contact Intelligence doesn't just tell you who works at a utility. It shows how decisions actually happen—so reps know where to start, who to loop in, and when a deal is truly unblockable.
See a real exampleCRM-ready (works with any system that imports CSV)
- Company + contact import templates
- Stable IDs for dedupe
- Fields for sequences (priority tier, snippet, best-contact flags)
CRM Import
companies_import.csv