Win the spec.
    Before the RFP exists.

    SpecMap™ reveals which engineering firms shape utility specifications nationwide—and how to get designed-in before procurement locks the outcome.

    Engineer-first GTM intelligence for infrastructure vendors selling into regulated utility markets.

    Engineer Influence Index

    Click to explore

    Ranked by spec-writing power, not firm size

    Carollo Engineers

    186 utilities influenced • West, Southwest

    Most vendors sell to the wrong buyer

    Utility-First Selling

    Status Quo

    • Start after RFP is released
    • Talk to operators & procurement
    • Compete on price and compliance
    • "Or equal" language gives false hope
    • High bid volume, low win rate
    • Outcomes feel random

    Engineer-First GTM

    SpecMap™

    • Engage before procurement
    • Influence basis-of-design
    • Shape performance criteria
    • Become the reference solution
    • Fewer bids, higher win rate
    • Compounding advantage

    Utilities execute procurement.
    Engineers decide what's even allowed to win.

    Engineer-first GTM intelligence

    Engineer Influence Mapping

    See which engineering firms actually write specs—nationally and regionally—and how much surface area they control.

    Utility Coverage Graph

    Understand exactly which utilities each firm influences, across drinking water, wastewater, reuse, and industrial projects.

    Entry Strategy Playbooks

    Know how to engage each firm: when to show up, what proof they require, and what kills credibility instantly.

    From opaque relationships to structured advantage

    01

    Influence Scoring

    We rank engineering firms using a proprietary Engineer Influence Index based on spec-writing power, utility reach, process breadth, and regulatory credibility.

    02

    Coverage Mapping

    Each firm is mapped to the utilities and project types they influence nationwide.

    03

    GTM Strategy Layer

    You get a firm-by-firm entry strategy: pilot appetite, innovation tolerance, spec behavior, and risk posture.

    04

    Execution Alignment

    Sales, marketing, and leadership now work off the same upstream reality.

    Your SpecMap™ deliverables

    Top 25 Engineering Firms (National)

    Ranked by real influence—not brand size.

    Utility Coverage by Engineer

    Who controls which utilities, where, and for what project types.

    Engineer Entry Playbooks

    How to get designed-in before procurement.

    Interactive Dashboard

    Filter by geography, utility size, treatment type, and risk tolerance.

    GTM Artifact (Board-Ready)

    A strategy asset, not a CRM export.

    See an Example

    Built for vendors who can't afford blind bids

    Ideal for:

    • Advanced treatment technology providers
    • PFAS, reuse, nutrient, and industrial water solutions
    • Modular, non-standard, or emerging processes

    Especially valuable when:

    • Specs are conservative by default
    • Reference plants matter
    • Pilots and alternates are decisive

    Example: electrochemical, advanced oxidation, novel separation technologies

    What changes when you win upstream

    Before SpecMap™

    • Late-stage bidding
    • Low win-rates
    • Relationship-driven guessing
    • Sales frustration

    After SpecMap™

    • Spec inclusion before RFP
    • Fewer, higher-quality bids
    • Repeatable engineer relationships
    • GTM clarity at the leadership level

    The upstream layer of your GTM intelligence stack

    SpecMap™ complements:

    Distributor Mapping

    Downstream execution

    Utility Profiling

    Buyer context

    Installed Base Intelligence

    Replacement timing

    UtilityGraph™

    Together, they form a full UtilityGraph™—from spec to sale.

    Stop selling after decisions are made

    See how SpecMap™ reveals who really shapes utility outcomes—and how to engage them deliberately.

    SpecMap™ is part of the AquaIntel platform

    Built for infrastructure vendors selling into regulated utility markets