Turn one utility win into a coordinated, multi-product account.
Most vendors stall after the first deal — or worse, trip over their own divisions.
AquaIntel's Cross-Selling Intelligence shows you what to sell next, who should lead, and how to expand without internal conflict.
Portfolio Command Map
See which utilities have the highest multi-division potential and which team should lead the conversation
Larger dots indicate more of your divisions have potential opportunities at that utility
The division best positioned to lead the initial conversation
Why expansion breaks after the first win
You already have an in at the utility.
So why does expansion still fail?
Because:
One logo.
One product.
Years of missed expansion.
Utilities don't buy portfolios.
They buy confidence, timing, and coherence.
Cross-selling fails when it's treated as:
In reality, it's a GTM coordination problem.
Utilities ask (implicitly):
"Why are three teams from the same company calling me?"
"Who actually owns this relationship?"
"Why should I trust you with more scope?"
Cross-Selling Intelligence fixes this by:
Starting from the utility's reality — not internal org charts.
What Cross-Selling Intelligence actually does
Installed Base Anchor
Starts from what you already sell into each utility.
- No greenfield assumptions
- No generic upsell logic
Utility Readiness Engine
Continuously monitors:
- Regulatory pressure
- Funding & CIP cycles
- Leadership & consultant changes
- Technology gaps
So you know when a utility is actually ready to buy.
Ranked Expansion Plays
For each utility, AquaIntel ranks:
- What to sell next
- Who to sell to
- When to engage
- When not to engage
With explicit confidence scores and red-flags.
Portfolio GTM Orchestration
When you have multiple divisions or offerings, AquaIntel:
- Maps overlap across divisions
- Recommends who should lead the account
- Sequences expansion to avoid internal conflict
- Flags GTM collision risks before they happen
This is where most vendors break. This is where AquaIntel is different.
From installed product → coordinated expansion
Expansion is a sequence — not a pile-on.
Installed Product
GreaseTrack deployed at RCWA
Trust Established
Champion relationship built
Expansion Identified
Backflow Automation — 84% confidence
Coordinated Entry
FlowSafe enters via GreaseTrack sponsor
Installed Product
GreaseTrack deployed at RCWA
Trust Established
Champion relationship built
Expansion Identified
Backflow Automation — 84% confidence
Coordinated Entry
FlowSafe enters via GreaseTrack sponsor
This sequence prevents internal conflict and protects champion relationships
From installed product → coordinated expansion plan
You start from trust you already earned:
| Rank | Opportunity | Buyer | Budget | Confidence |
|---|---|---|---|---|
| 1 | Compliance Monitoring | Compliance | OpEx | 82% |
| 2 | Asset Analytics | GM / Finance | OpEx | 68% |
| 3 | Treatment Expansion | Engineering | CapEx | 55% |
No guessing. No spray-and-pray.
At this utility, AquaIntel shows:
- Which divisions have trust
- Where offerings overlap
- Where political or budget conflict exists
And then answers the hard question:
"Who should lead this account right now?"
Recommended Account Lead:
Division A
Why:
- Strongest trust footprint
- Lowest political risk
- Natural sponsor for Division B entry
This removes internal turf wars before they start.
Expansion Risk Detected
AquaIntel actively blocks bad expansion attempts.
This isn't upsell software. It's GTM discipline.
Traditional Cross-Sell
AquaIntel
CRMs track relationships.
AquaIntel tracks readiness and coherence.
Stop debating who should lead. Decide with data.
Every quarter, teams argue about account ownership. AquaIntel makes it obvious.
Account Leadership Decision
Redwood County Water Authority
GreaseTrack Division
Re-evaluate in 6 months or upon significant account changes
Trust Footprint
Strongest existing relationship
Score
Political Risk
Lowest friction with board
Low risk
Buyer Alignment
Already trusted by Engineering
Score
Other Divisions
FlowSafe
Enter via sponsor intro
IndusGuard
Political sensitivity too high
StormWatch
County introduction needed first
Why This Matters
Without clear leadership, three teams would approach RCWA independently — confusing the buyer and burning political capital.
This removes internal turf wars before they start.
IndusGuard: Hold Position
PFAS sensitivity detected at board level. Recommend deferring for 4-6 months until regulatory clarity improves.
Who this is built for
This is for you if:
- You sell multiple offerings or run multiple divisions
- You already have utility customers
- You want higher ACV, not more leads
- You care about long-term account trust
This is NOT for you if:
- You only sell one SKU
- You rely on uncoordinated outreach
- You want automated spam
Fits your GTM workflow — doesn't replace it
Ranked expansion plays sync directly to your CRM:
Includes:
Humans decide.
AquaIntel removes blind spots.
Designed as a revenue lever — not a feature
Cross-Selling Intelligence + Portfolio GTM Orchestration is a premium module, priced by:
Installed utility footprint
Portfolio / division complexity
For most customers, one avoided GTM mistake or one successful expansion pays for the module.