AI-Powered Sales Intelligence for Utility Markets

    AquaIntel partners with enterprise sales teams to surface real buying signals in the U.S. water sector—and translate them into focused, high-conviction go-to-market execution.

    Selling to utilities is not a lead-generation problem.
    It is a decision-intelligence problem.

    AquaIntel exists to help sales teams understand where demand is structurally forming, how buying decisions are shaped, and when engagement actually matters—using AI, data, and deep sector context.

    What AquaIntel Delivers

    AquaIntel provides sales intelligence, not software licenses.

    We combine large-scale utility data, regulatory and asset intelligence, and applied AI to support complex enterprise sales motions in the water and wastewater sector.

    Our work focuses on three core outcomes:

    Focus — narrowing the market to the utilities that actually matter

    Clarity — understanding who influences outcomes and why

    Timing — engaging before decisions are locked in

    Core Service Areas

    Market & Account Prioritization

    Most sales teams spread effort across too many utilities with too little conviction.

    AquaIntel helps teams identify and rank utilities where buying intent is structurally likely, based on:

    • regulatory pressure and compliance risk
    • asset age and replacement dynamics
    • capital funding availability
    • operational stress indicators

    Output

    • Ranked target-utility universe aligned to your offering
    • Clear rationale for why each utility matters
    • Focused account lists designed for enterprise sales capacity

    Stakeholder & Influence Intelligence

    Utilities rarely buy through formal hierarchies alone.

    AquaIntel maps the real decision environment, including:

    • operational leaders and technical owners
    • engineering and consulting influencers
    • procurement thresholds and approval paths
    • incumbent vendors and historical patterns

    Output

    • Stakeholder and influence maps by utility
    • Clarity on where specifications are shaped
    • Guidance on who to engage first—and who to avoid

    Opportunity & Timing Intelligence

    Winning in utility markets depends on when you engage—not just who you contact.

    AquaIntel surfaces opportunity signals tied to:

    • asset replacement cycles
    • regulatory deadlines
    • capital improvement planning
    • compliance-driven mandates

    Output

    • Forward-looking opportunity signals
    • Engagement timing windows
    • GTM recommendations aligned to real buying behavior

    Intelligence Capabilities

    AquaIntel's capabilities span the full GTM cycle — from market screening through stakeholder evaluation to precision execution.

    Engagement Model

    AquaIntel typically operates as an ongoing intelligence partner to enterprise sales organizations.

    A standard engagement:

    • supports teams with established sales capacity
    • covers up to 1,000 target utilities
    • delivers continuously refreshed intelligence
    • integrates directly into sales planning and execution

    Engagements typically begin around $200,000 annually, depending on scope.

    We do not offer self-serve plans or transactional data access.

    Sales Intelligence Readiness Assessment

    Not sure where your sales intelligence gaps are? Our free diagnostic evaluates your team's readiness across five critical dimensions — data coverage, stakeholder mapping, timing intelligence, competitive positioning, and GTM alignment.

    In under 10 minutes, you'll get a scored assessment with specific recommendations for where AI-powered intelligence can have the most impact on your pipeline.

    Take the Sales Diagnostic

    Who We Work With

    AquaIntel is designed for organizations selling complex solutions into utility markets.

    Well-suited for

    • Water and wastewater technology companies
    • Infrastructure, equipment, and treatment vendors
    • PE-backed platforms accelerating GTM execution

    Not designed for

    • Early-stage startups without sales teams
    • Low-ACV or high-volume sales motions
    • Generic lead-generation use cases

    If You Sell to Utilities, Let's Talk

    If your team is navigating long sales cycles, opaque buying dynamics, and high-stakes deals, we should compare notes.

    Talk to UsView a Case Study